Assignment 6 : My Gestalt Principles

Theme: Design analysis (PowerPoint presentation)
–group project (group of 2)
–select one good and one bad (in your opinion) design (e.g. poster, magazine advertisement or information brochure)
–analyze both designs and build a case to support your opinion.
–analysis should be based on visual principles (visual form, visual harmony, colour and gestalt principles)


Good poster -

• It has good symmetry of the background, and it is followed through to the figure.
• It has a very clear figure and ground.
• It has simple colors and san serif font. Use of "American" colors.

Bad Poster -

• There is no similarity and continuity.
• The pictures are of different styles
• The pictures have no direction to follow
• There is no proximity seen in the figure or background.
• There is not much closure as despite the heart the graphics are cut off by the border.
• The placement of the grapics are very cluttered and do not follow any principles.
• The font type, size and colors used are very different.